The Harrington Agency (THA) is a full service agency that strategically uses a team of fundraising professionals, analysts, writers, designers, digital developers and direct mail production staff to provide a fully integrated fundraising program.
The foundation of every project we undertake is analysis. We examine our client’s philanthropic trends to identify opportunities within their current donor base and areas where they are losing market share or revenue. Our analytics product doesn't just evaluate a donor's transactional history, but also, where appropriate, looks at key website trends, social interactions and applied external information.
Multi-Channel Annual Giving and Membership Programs
From donor/member acquisition to renewals, appeals and monthly giving, we employ online and offline techniques that lead donors to their ultimate annual gift. Our comprehensive approach ensures that we are highly segmented and channel agnostic, which allows us to maximize your organization’s budget based on our experience and your own results.
Testing is key to keeping these programs dynamic and successful. We vigorously test within all of our programs, regardless of channel, to ensure that they are optimized and then we apply what we've learned across channels. By assessing long-term trends and short-term project goals, we identify areas where we can reverse negative trends or increase areas of opportunity.
Mid-level giving is at the heart of any strong fundraising program. Robust mid-level giving programs enable your donors to be part of an organization that is one of their charitable priorities. The key to building an emerging donor base is an organizational commitment to stewardship and cultivation – even at the lower dollar levels. By using an analytical approach to understand average giving levels and donor preferences, an organization’s fundraising goals are reached and donors are gratified.
Major and Planned Gift Communications
THA believes that today's durable major and planned giving programs must include a multi-channel approach to help supplement the work of major, planned and leadership gift officers; reach high-dollar goals; and ensure consistency in today's ever-changing development office. Whether you're seeking upgraded direct mail packaging designed to educate and inspire action, digital communications to help bolster major gift officer outreach or telemarketing programs that allow more substantial conversations, we can design and implement a program that will boost your major and planned gift program.
Using online and offline lead generation and acquisition methods, we build communities that are engaged and passionate about your organization and its mission. Key components include digital acquisition to generate donors, leads and/or retargeting pools for future conversion, social network engagement, direct mail acquisition programs and friend-raising programs using engaged mid- and major-donor groups.