It’s been a thrilling, and, quite honestly, exhausting 12 weeks. (Did you know you could wear out a track pad on a laptop! True fact—you can.) But, we're back and more committed than ever to collecting what we're learning and sharing it with our community.Read More
Just as Dr. Frankenstein stood over his monster beaming with self-satisfaction, so too do consultants today find themselves at conference tables across the land uttering Franken-phrases then standing back with the same maniacal glee in their eyes.Read More
It seems the entire world is talking about big data and how it’s changing the face of marketing and customer/donor engagement. But if it’s really improving engagement, then why is acquisition and retention declining? How do we inform the donor that we know them, we appreciate them and we value their priorities?Read More
As we start to rely on email more and more, it is important to keep in mind your email deliverability statistics. Poor email deliverability is the equivalent of having ongoing natural disasters hitting your local post offices. You might have great things to say and really cool emails but too few people are seeing them.
How do you make sure your emails make it into inboxes?Read More
What will the art and practice of fundraising look like in 2020? We can already see the writing on the wall, written by our colleagues on the for-profit side.Read More
Today is Giving Tuesday – the start of the most wonderful time of the digital fundraising year.
Or is it?Read More