Marketing Automation: What's in it for me?

You’ve probably heard someone throw around the term Marketing Automation (MA). Most likely you nodded, agreed it’s a game-changer, but truthfully weren’t even sure what it was. Here’s a quick way to get your head around it – MA takes what a great salesperson does and automates it. So each customer has a unique, satisfying experience with your organization as if they were catered to by their very own salesperson. But, how does it do this?

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We're Baaaaaack!

It’s been a thrilling, and, quite honestly, exhausting 12 weeks. (Did you know you could wear out a track pad on a laptop! True fact—you can.) But, we're back and more committed than ever to collecting what we're learning and sharing it with our community.

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It's Alive!

Just as Dr. Frankenstein stood over his monster beaming with self-satisfaction, so too do consultants today find themselves at conference tables across the land uttering Franken-phrases then standing back with the same maniacal glee in their eyes.

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Is This Relationship-Building?

It seems the entire world is talking about big data and how it’s changing the face of marketing and customer/donor engagement. But if it’s really improving engagement, then why is acquisition and retention declining?  How do we inform the donor that we know them, we appreciate them and we value their priorities?

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