Merry, Merry or Quite Contrary?

Right before Christmas, President Trump signed the Tax Cuts and Jobs Act, into law.  This new tax bill permanently lowers corporate tax rates and temporarily reduces individual tax rates. Will the new tax reform impact fundraising? Yes, without a doubt. While some pundits are less cynical about the tax reform’s effect, your organization should absolutely be reevaluating its upcoming fundraising goals—especially in its mid-level, major donor and planned giving programs.

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Fundraising During Uncertainty

For years, our industry has been rewarding itself with improvements to the status quo. Whether it’s because our fundraising programs are now measured in ways that discourage fundraisers from taking risks, or the industry is dominated by a limited number of influential and insider perspectives and service providers, true experimentation is nearly gone.

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Marketing Automation: What's in it for me?

You’ve probably heard someone throw around the term Marketing Automation (MA). Most likely you nodded, agreed it’s a game-changer, but truthfully weren’t even sure what it was. Here’s a quick way to get your head around it – MA takes what a great salesperson does and automates it. So each customer has a unique, satisfying experience with your organization as if they were catered to by their very own salesperson. But, how does it do this?

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